Recent Top Papers (60 days)

As of: 24 Apr 2017 - 23 Jun 2017
Rank Paper Downloads
1.

Personalized Dynamic Pricing with Machine Learning

London Business School and Duke University - Fuqua School of Business
74
2.

How Freemium Gets Consumers to Pay a Premium: The Role of Loss-Aversion

KU Leuven, University of Toronto, Mechanical and Industrial Engineering Department, Santa Clara University - Leavey School of Business and Santa Clara University - Leavey School of Business
56
3.

Multi-Channel Attribution: The Blind Spot of Online Advertising

Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University - David A. Tepper School of Business
54
4.

Mobile Targeting Using Customer Trajectory Patterns

New York University (NYU) - Leonard N. Stern School of Business, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and Pennsylvania State University - Smeal College of Business
54
5.

Auctions in the Online Display Advertising Chain: A Case for Independent Campaign Management

Columbia University - Columbia Business School and Columbia Business School - Decision Risk and Operations
42
6.

Visual Listening In: Extracting Brand Image Portrayed on Social Media

New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Stern School of Business and University of Washington
34
7.

How to Compare Faculty Pay Across the Business School

University of Louisiana at Lafayette - College of Business Administration
28
8.

Nudging Mobile Customers with Real-Time Social Dynamics

New York University (NYU) - Leonard N. Stern School of Business, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and Pennsylvania State University - Smeal College of Business
22
9.

Quality Score that Makes You Invest

University of California, Berkeley - Haas School of Business and University of Minnesota - Carlson School of Management
18
10.

Interplay of Quality Indicators, School Image and Students’ Loyalty of a Private College with Forthcoming Accreditation

University of Mindanao and UM Digos College
18

All Time Top Papers

As of: 02 Jan 1997 - 23 Jun 2017
Rank Paper Downloads
1.

Inferring App Demand from Publicly Available Data

University of Texas at Austin - McCombs School of Business and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
9,167
2.

Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data

University of Pennsylvania, The Wharton School, University of Pennsylvania - Marketing Department and London Business School
7,518
3.

Do Data Characteristics Change According to the Number of Scale Points Used? An Experiment Using 5 Point, 7 Point and 10 Point Scales

University of South Australia - Ehrenberg-Bass Institute
6,740
4.

How Businesses Fare with Daily Deals: A Multi-Site Analysis of Groupon, Livingsocial, Opentable, Travelzoo, and BuyWithMe Promotions

Rice University - Jesse H. Jones Graduate School of Business
6,407
5.

Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix

Tsinghua University - School of Economics & Management and University of Florida - Warrington College of Business Administration
5,728
6.

Digital Market Manipulation

University of Washington - School of Law
5,662
7.

The Role of Marketing in Social Media: How Online Consumer Reviews Evolve

Tsinghua University - School of Economics & Management, Syracuse University and Binghamton University
3,415
8.

Effects of Advertising and Product Placement on Television Audiences

University of California, San Diego (UCSD) - Rady School of Management, University of Southern California - Department of Economics and University of Southern California
3,146
9.

Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook

Carnegie Mellon University - David A. Tepper School of Business, University of Pennsylvania - Operations & Information Management Department and Stanford University - Graduate School of Business
3,007
10.

Deriving Value from Social Commerce Networks

University of Oxford - Said Business School and Columbia Business School - Marketing
3,426