Recent Top Papers (60 days)

As of: 15 Feb 2024 - 15 Apr 2024
Rank Paper Downloads
1.

Generative AI for Scalable Feedback to Multimodal Exercises in Marketing Analytics

Goethe University Frankfurt and Goethe University Frankfurt
255
2.

Bargaining in Live Streaming Commerce with Online Celebrity

Zhejiang University, Zhejiang University - School of Management, Zhejiang University, Beihang University and School of Management, Zhejiang University
123
3.

Failing Fast in New Pharmaceutical Drug Development

University at Buffalo (SUNY) - School of Management, Michigan State University and Michigan State University
75
4.

Information Disclosure via Platform Endorsement in Online Healthcare

Imperial College Business School, London Business School and Peking University - School of Public Health
74
5.

Dynamic Social Product Design and Fashion Classics

The Chinese University of Hong Kong (CUHK), The Chinese University of Hong Kong (CUHK) - CUHK Business School, University of North Carolina (UNC) at Chapel Hill - Marketing Area and China Europe International Business School (CEIBS)
74
6.

Neither a Picasso Nor a Da Vinci: A Multi-modal Model for Pricing of Novice Artwork

Tuck School of Business, Dartmouth College, University of Wisconsin - Madison - Department of Marketing and Takeup.ai
67
7.

Product Design by Competing Public and Private Providers

University of Maryland - Department of Marketing and Johns Hopkins University - Carey Business School
56
8.

Estimating Sparse Spatial Demand to Manage Crowdsourced Supply in the Sharing Economy

HEC Paris, HEC Paris and HEC Paris
47
9.

Impact of Web Content Marketing Personalization on Consumer Behavior: A Systematic Review from 2015 to 2023

Independent Researcher
44
10.

Retail Investment under Hidden Business Cycle

Texas A&M University, USA, Texas A&M University, USA, Cornell University and Texas A&M University, USA
42

All Time Top Papers

As of: 02 Jan 1997 - 15 Apr 2024
Rank Paper Downloads
1.

Factors Affecting Consumer's Online Shopping Buying Behavior

Uka Tarsadia University, Students and Independent
36,240
2.

Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data

Emory University - Department of Marketing, University of Pennsylvania - Marketing Department and London Business School
30,142
3.

From Marketing Mix to E-Marketing Mix: A Literature Overview and Classification

University of Palermo - d/SEAS
30,044
4.

A Study of University Students’ Motivation and Its Relationship with Their Academic Performance

Independent, COMSATS Institute of I.T., University of Agriculture, Faisalabad and University of Agriculture, Faisalabad - Institute of Business Management Sciences
19,403
5.

The Ansoff Matrix: A Legendary Tool, But with Two Logical Problems

University of South Australia - Ehrenberg-Bass Institute
15,296
6.

Customer-Based Corporate Valuation for Publicly Traded Non-Contractual Firms

Emory University - Department of Marketing and University of Pennsylvania - Marketing Department
12,529
7.

Inferring App Demand from Publicly Available Data

Goizueta Business School, Emory University and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
11,507
8.

Digital Market Manipulation

University of Washington - School of Law
10,880
9.

Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook

Boston University - Questrom School of Business, University of Pennsylvania - Operations & Information Management Department and Stanford University - Graduate School of Business
9,929
10.

Using GPT for Market Research

Microsoft, Harvard Business School - Marketing Unit and Microsoft Corporation
8,968