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Marketing Science eJournal

Recent Top Papers (60 days)

As of: 21 Jan 2025 - 22 Mar 2025

Rank	Paper	Downloads
1.	The impact of sustainability programs on consumer purchase behavior: Evidence from Amazon Davide Proserpio, Ali Goli, Tyler Mangini, Ken Lau and Daniela Yu Marshall School of Business - University of Southern California, University of Washington - Michael G. Foster School of Business, Amazon, Amazon and Amazon Date Posted: 23 Jan 2025 Last Revised: 23 Jan 2025	535
2.	The Cost of Banning TikTok: Implications for Digital Advertising Dante Donati and Hortense Fong Columbia University - Columbia Business School, Marketing and Columbia University - Columbia Business School Date Posted: 17 Mar 2025 Last Revised: 17 Mar 2025	465
3.	Digital Consumer Behavior in E-commerce: A Study of Amazon and Temu's Customer Purchase Decision-Making Processes in the UK and the USA John Ologunebi, Ebenezer Obafemi Taiwo and Kazeem Alli Independent, Independent and Lagos State University of Science and Technology Date Posted: 11 Feb 2025 Last Revised: 12 Feb 2025	344
4.	Can Firms Do Well by Doing Environmental Good? Cost-Benefit Analyses of Amazon's Climate Pledge Friendly Program Junhong Chu, Xukun Long and Shanfeng Zhang HKU Business School, The University of Hong Kong, The University of Hong Kong and The University of Hong Kong Date Posted: 10 Feb 2025 Last Revised: 07 Mar 2025	153
5.	THE IMPACT OF SERVICE QUALITY ON CUSTOMERS SATISFACTION IN SELECTED COFFEE SHOP IN BARANGAY DAANGHARI, NAVOTAS CITY Jerimie Manalastas, Roselyn Jan Dela Peña, ARWIN FRAGA, DAN CYRUS DE DIOS, DEGUIA DEXTER, NIEL BRIAN JUNGAYA, MARICAR MANIDLANGAN, JANCELL LUMAGSAO and SUSAMIE ILLUT The Write Way, affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN and affiliation not provided to SSRN Date Posted: 13 Feb 2025 Last Revised: 13 Feb 2025	150
6.	Putting Consumers in Control of Their Data: Revisiting Data Ownership Renana Peres and David A. Schweidel The Hebrew University of Jerusalem and Emory University - Department of Marketing Date Posted: 27 Jan 2025 Last Revised: 27 Jan 2025	130
7.	The Impact Of Machine Learning On Prescriptive Analytics For Optimized Business Decision-Making MD Hasanujamman Bari and Anjuman Ara Lamar University - College of Business and College of Business, Beaumont Date Posted: 03 Feb 2025 Last Revised: 03 Feb 2025	101
8.	Dynamic Personalization with Multiple Customer Signals: Multi-Response State Representation in Reinforcement Learning Liangzong Ma, Ta-Wei Huang, Eva Ascarza and Ayelet Israeli Harvard Business School, Harvard Business School, Harvard Business School and Harvard Business School - Marketing Unit Date Posted: 24 Feb 2025 Last Revised: 24 Feb 2025	96
9.	Lecture note -2 Regression Analysis AFM Jalal Ahamed University of Skovde - School of Business Date Posted: 07 Feb 2025 Last Revised: 20 Feb 2025	90
10.	The Identification of the Dynamic Discrete-Choice Model with Stockpiling Jean-Pierre Dubé, Vanessa Alwan and Xinyao Kong University of Chicago - Booth School of Business, University of Chicago, Booth School of Business, Students and University of Texas at Dallas - Naveen Jindal School of Management Date Posted: 11 Feb 2025 Last Revised: 11 Feb 2025	58

All Time Top Papers

As of: 02 Jan 1997 - 22 Mar 2025

Rank	Paper	Downloads
1.	Factors Affecting Consumer's Online Shopping Buying Behavior Anurag Pandey and Jitesh Parmar Uka Tarsadia University, Students and Independent Date Posted: 03 Jan 2019 Last Revised: 19 Mar 2019	39,016
2.	From Marketing Mix to E-Marketing Mix: A Literature Overview and Classification Gandolfo Dominici University of Palermo - d/SEAS Date Posted: 20 Nov 2011 Last Revised: 19 Aug 2014	35,436
3.	Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data Daniel McCarthy, Peter Fader and Bruce Hardie University of Maryland - Robert H. Smith School of Business, University of Pennsylvania - Marketing Department and London Business School Date Posted: 10 Dec 2015 Last Revised: 11 Oct 2016	31,389
4.	A Study of University Students’ Motivation and Its Relationship with Their Academic Performance Hasan Afzal, Imran Ali, Muhammad Aslam Khan and Kashif Hamid Independent, COMSATS Institute of I.T., University of Agriculture, Faisalabad and University of Agriculture, Faisalabad - Institute of Business Management Sciences Date Posted: 06 Feb 2017 Last Revised: 06 Feb 2017	25,681
5.	The Ansoff Matrix: A Legendary Tool, But with Two Logical Problems John Dawes University of South Australia - Ehrenberg-Bass Institute Date Posted: 06 Mar 2018 Last Revised: 26 May 2020	18,287
6.	Customer-Based Corporate Valuation for Publicly Traded Non-Contractual Firms Daniel McCarthy and Peter Fader University of Maryland - Robert H. Smith School of Business and University of Pennsylvania - Marketing Department Date Posted: 21 Sep 2017 Last Revised: 13 Mar 2018	12,979
7.	Using LLMs for Market Research James Brand, Ayelet Israeli and Donald Ngwe Microsoft, Harvard Business School - Marketing Unit and Microsoft Corporation Date Posted: 30 Mar 2023 Last Revised: 29 Jul 2024	12,843
8.	Inferring App Demand from Publicly Available Data Rajiv Garg and Rahul Telang Goizueta Business School, Emory University and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management Date Posted: 09 Sep 2011 Last Revised: 03 Apr 2024	11,631
9.	Digital Market Manipulation Ryan Calo University of Washington - School of Law Date Posted: 16 Aug 2013 Last Revised: 16 Aug 2019	11,419
10.	Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook Dokyun Lee, Kartik Hosanagar and Harikesh Nair Boston University - Questrom School of Business, University of Pennsylvania - Operations & Information Management Department and Stanford University - Graduate School of Business Date Posted: 26 Sep 2013 Last Revised: 07 Mar 2018	11,209

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