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Marketing Science eJournal

Recent Top Papers (60 days)

As of: 23 Mar 2018 - 22 May 2018

Rank	Paper	Downloads
1.	Enhancing Power of Marketing Experiments Using Observational Data Ron Berman and Elea McDonnell Feit University of Pennsylvania - The Wharton School and Drexel University - Department of Marketing Date Posted: 19 Mar 2018 Last Revised: 01 Apr 2018	129
2.	The Impact of Mobile App Failures on Online and Offline Purchases Unnati Narang, Venkatesh Shankar and Sridhar Narayanan Texas A&M University - Mays Business School, Texas A&M University - Mays Business School and Stanford Graduate School of Business Date Posted: 20 Mar 2018 Last Revised: 09 Apr 2018	73
3.	When Salespeople Manage Customer Relationships: Multidimensional Incentives and Private Information Minkyung Kim, K. Sudhir, Kosuke Uetake and Rodrigo Canales Yale University, School of Management, Yale School of Management, Yale School of Management and Yale School of Management Date Posted: 02 Mar 2018 Last Revised: 16 Mar 2018	28
4.	Advertising and Brand Attitudes: Evidence from 575 Brands Over Five Years Rex Yuxing Du, Mingyu Joo and Kenneth C. Wilbur University of Houston - C.T. Bauer College of Business, Ohio State University, Fisher College of Business and University of California, San Diego (UCSD) - Rady School of Management Date Posted: 19 Apr 2018 Last Revised: 19 Apr 2018	24
5.	Targeting and Privacy in Mobile Advertising Omid Rafieian and Hema Yoganarasimhan University of Washington and Foster School of Business, University of Washington Date Posted: 03 May 2018 Last Revised: 03 May 2018	20
6.	Modeling and Measuring Scale Attraction Effects: An Application to Charitable Donations Kee Yuen Lee and Fred M. Feinberg Hong Kong Polytechnic University and University of Michigan at Ann Arbor - Marketing Date Posted: 17 Mar 2018 Last Revised: 30 Mar 2018	18

All Time Top Papers

As of: 02 Jan 1997 - 22 May 2018

Rank	Paper	Downloads
1.	Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data Daniel McCarthy, Peter Fader and Bruce Hardie Emory University - Department of Marketing, University of Pennsylvania - Marketing Department and London Business School Date Posted: 10 Dec 2015 Last Revised: 11 Oct 2016	10,921
2.	Inferring App Demand from Publicly Available Data Rajiv Garg and Rahul Telang University of Texas at Austin - Department of Information, Risk and Operations Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management Date Posted: 09 Sep 2011 Last Revised: 19 Jun 2014	9,764
3.	Do Data Characteristics Change According to the Number of Scale Points Used? An Experiment Using 5 Point, 7 Point and 10 Point Scales John Dawes University of South Australia - Ehrenberg-Bass Institute Date Posted: 29 Feb 2012 Last Revised: 28 Jun 2016	6,914
4.	Digital Market Manipulation Ryan Calo University of Washington - School of Law Date Posted: 16 Aug 2013 Last Revised: 05 Oct 2014	6,686
5.	How Businesses Fare with Daily Deals: A Multi-Site Analysis of Groupon, Livingsocial, Opentable, Travelzoo, and BuyWithMe Promotions Utpal M. Dholakia Rice University - Jesse H. Jones Graduate School of Business Date Posted: 13 Jun 2011 Last Revised: 27 Jun 2011	6,572
6.	Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix Yubo Chen and Jinhong Xie Tsinghua University - School of Economics & Management and University of Florida - Warrington College of Business Administration Date Posted: 15 Nov 2004 Last Revised: 22 Jun 2014	6,062
7.	Customer-Based Corporate Valuation for Publicly Traded Non-Contractual Firms Daniel McCarthy and Peter Fader Emory University - Department of Marketing and University of Pennsylvania - Marketing Department Date Posted: 21 Sep 2017 Last Revised: 13 Mar 2018	4,194
8.	From Marketing Mix to E-Marketing Mix: A Literature Overview and Classification Gandolfo Dominici University of Palermo - d/SEAS Date Posted: 20 Nov 2011 Last Revised: 19 Aug 2014	4,057
9.	Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook Dokyun Lee, Kartik Hosanagar and Harikesh Nair Carnegie Mellon University - David A. Tepper School of Business, University of Pennsylvania - Operations & Information Management Department and Stanford University - Graduate School of Business Date Posted: 26 Sep 2013 Last Revised: 07 Mar 2018	4,047
10.	The Role of Marketing in Social Media: How Online Consumer Reviews Evolve Yubo Chen, Scott Fay and Qi Wang Tsinghua University - School of Economics & Management, Syracuse University and Binghamton University Date Posted: 17 Nov 2010 Last Revised: 19 Jun 2014	3,634