Recent Top Papers (60 days)

As of: 18 Feb 2021 - 19 Apr 2021
Rank Paper Downloads
1.

Tourism in the COVID-19 Pandemic: A Perspective with Swot Analysis

Uva Wellassa University
316
2.

First Law of Motion: Influencer Video Advertising on TikTok

Massachusetts Institute of Technology (MIT) - Sloan School of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Beijing Technology and Business University
173
3.

Product Price, Quality and Service Decisions under Consumer Choice Models

Johns Hopkins University - Carey Business School, Nanjing University - School of Business and Georgetown University - McDonough School of Business
123
4.

The Threshold Effects on Consumer Choice and Pricing Decisions

Johns Hopkins University - Carey Business School
118
5.

Millennials and the Take-Off of Craft Brands: Preference Formation in the U.S. Beer Industry

Tilburg University, University of Chicago - Booth School of Business and University of Texas at Dallas - Naveen Jindal School of Management
78
6.

Variety and Inventory Trade-off in Retailing: An Empirical Study

Koc University and Jindal School of Management - The University of Texas at Dallas
76
7.

Tax Boycotts

University of Iowa - Department of Accounting, University of North Carolina (UNC) at Chapel Hill - Accounting Area, Brigham Young University and University of Iowa - Henry B. Tippie College of Business
76
8.

When Is Personalized Price Discount More Efficient? A Quasi-Experiment Study

Zhejiang University - School of Management, University of Illinois at Urbana-Champaign - College of Business, Central University of Finance and Economics and Zhejiang University
70
9.

Fight or Surrender to Counterfeiters: Litigation as a Response to Trademark Infringement

University of Lausanne, Indian Institute of Management, Ahmedabad, University of Southern California - Marshall School of Business and University of Florida Levin College of Law
64
10.

Search Gaps

New York University - Stern School of Business, New York University (NYU) - New York University (NYU), Leonard N. Stern School of Business, Department of Marketing, Students and University of California, Los Angeles (UCLA) - Anderson School of Management
59

All Time Top Papers

As of: 02 Jan 1997 - 19 Apr 2021
Rank Paper Downloads
1.

Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data

Emory University - Department of Marketing, University of Pennsylvania - Marketing Department and London Business School
23,951
2.

Inferring App Demand from Publicly Available Data

Goizueta Business School, Emory University and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
10,960
3.

From Marketing Mix to E-Marketing Mix: A Literature Overview and Classification

University of Palermo - d/SEAS
9,999
4.

Customer-Based Corporate Valuation for Publicly Traded Non-Contractual Firms

Emory University - Department of Marketing and University of Pennsylvania - Marketing Department
9,640
5.

Digital Market Manipulation

University of Washington - School of Law
8,745
6.

Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook

Carnegie Mellon University - David A. Tepper School of Business, University of Pennsylvania - Operations & Information Management Department and Stanford University - Graduate School of Business
8,424
7.

Do Data Characteristics Change According to the Number of Scale Points Used? An Experiment Using 5 Point, 7 Point and 10 Point Scales

University of South Australia - Ehrenberg-Bass Institute
7,196
8.

Factors Affecting Consumer's Online Shopping Buying Behavior

Uka Tarsadia University, Students and Independent
6,930
9.

How Businesses Fare with Daily Deals: A Multi-Site Analysis of Groupon, Livingsocial, Opentable, Travelzoo, and BuyWithMe Promotions

Rice University - Jesse H. Jones Graduate School of Business
6,847
10.

Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix

Tsinghua University, School of Economics & Management and University of Florida - Warrington College of Business Administration
6,548