Recent Top Papers (60 days)

As of: 23 Mar 2018 - 22 May 2018
Rank Paper Downloads
1.

Enhancing Power of Marketing Experiments Using Observational Data

University of Pennsylvania - The Wharton School and Drexel University - Department of Marketing
129
2.

The Impact of Mobile App Failures on Online and Offline Purchases

Texas A&M University - Mays Business School, Texas A&M University - Mays Business School and Stanford Graduate School of Business
73
3.

When Salespeople Manage Customer Relationships: Multidimensional Incentives and Private Information

Yale University, School of Management, Yale School of Management, Yale School of Management and Yale School of Management
28
4.

Advertising and Brand Attitudes: Evidence from 575 Brands Over Five Years

University of Houston - C.T. Bauer College of Business, Ohio State University, Fisher College of Business and University of California, San Diego (UCSD) - Rady School of Management
24
5.

Targeting and Privacy in Mobile Advertising

University of Washington and Foster School of Business, University of Washington
20
6.

Modeling and Measuring Scale Attraction Effects: An Application to Charitable Donations

Hong Kong Polytechnic University and University of Michigan at Ann Arbor - Marketing
18

All Time Top Papers

As of: 02 Jan 1997 - 22 May 2018
Rank Paper Downloads
1.

Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data

Emory University - Department of Marketing, University of Pennsylvania - Marketing Department and London Business School
10,921
2.

Inferring App Demand from Publicly Available Data

University of Texas at Austin - Department of Information, Risk and Operations Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
9,764
3.

Do Data Characteristics Change According to the Number of Scale Points Used? An Experiment Using 5 Point, 7 Point and 10 Point Scales

University of South Australia - Ehrenberg-Bass Institute
6,914
4.

Digital Market Manipulation

University of Washington - School of Law
6,686
5.

How Businesses Fare with Daily Deals: A Multi-Site Analysis of Groupon, Livingsocial, Opentable, Travelzoo, and BuyWithMe Promotions

Rice University - Jesse H. Jones Graduate School of Business
6,572
6.

Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix

Tsinghua University - School of Economics & Management and University of Florida - Warrington College of Business Administration
6,062
7.

Customer-Based Corporate Valuation for Publicly Traded Non-Contractual Firms

Emory University - Department of Marketing and University of Pennsylvania - Marketing Department
4,194
8.

From Marketing Mix to E-Marketing Mix: A Literature Overview and Classification

University of Palermo - d/SEAS
4,057
9.

Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook

Carnegie Mellon University - David A. Tepper School of Business, University of Pennsylvania - Operations & Information Management Department and Stanford University - Graduate School of Business
4,047
10.

The Role of Marketing in Social Media: How Online Consumer Reviews Evolve

Tsinghua University - School of Economics & Management, Syracuse University and Binghamton University
3,634