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Marketing Science eJournal

Recent Top Papers (60 days)

As of: 18 Feb 2021 - 19 Apr 2021

Rank	Paper	Downloads
1.	Tourism in the COVID-19 Pandemic: A Perspective with Swot Analysis Imali Fernando Uva Wellassa University Date Posted: 26 Jan 2021 Last Revised: 27 Jan 2021	316
2.	First Law of Motion: Influencer Video Advertising on TikTok Jeremy Yang, Juanjuan Zhang and Yuhan Zhang Massachusetts Institute of Technology (MIT) - Sloan School of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Beijing Technology and Business University Date Posted: 30 Mar 2021 Last Revised: 31 Mar 2021	173
3.	Product Price, Quality and Service Decisions under Consumer Choice Models Ruxian Wang, Chenxu Ke and Shiliang Cui Johns Hopkins University - Carey Business School, Nanjing University - School of Business and Georgetown University - McDonough School of Business Date Posted: 02 Mar 2021 Last Revised: 05 Mar 2021	123
4.	The Threshold Effects on Consumer Choice and Pricing Decisions Ruxian Wang Johns Hopkins University - Carey Business School Date Posted: 18 Feb 2021 Last Revised: 10 Mar 2021	118
5.	Millennials and the Take-Off of Craft Brands: Preference Formation in the U.S. Beer Industry Bart Bronnenberg, Jean-Pierre Dubé and Joonhwi Joo Tilburg University, University of Chicago - Booth School of Business and University of Texas at Dallas - Naveen Jindal School of Management Date Posted: 18 Feb 2021 Last Revised: 10 Mar 2021	78
6.	Variety and Inventory Trade-off in Retailing: An Empirical Study Gurhan Kok and A. Serdar Şimşek Koc University and Jindal School of Management - The University of Texas at Dallas Date Posted: 22 Mar 2021 Last Revised: 23 Mar 2021	76
7.	Tax Boycotts H. Scott Asay, Jeffrey L. Hoopes, Jacob R. Thornock and Jaron H. Wilde University of Iowa - Department of Accounting, University of North Carolina (UNC) at Chapel Hill - Accounting Area, Brigham Young University and University of Iowa - Henry B. Tippie College of Business Date Posted: 30 Mar 2021 Last Revised: 31 Mar 2021	76
8.	When Is Personalized Price Discount More Efficient? A Quasi-Experiment Study Baile Lu, Yuqian Xu, Hongyan Dai and Weihua Zhou Zhejiang University - School of Management, University of Illinois at Urbana-Champaign - College of Business, Central University of Finance and Economics and Zhejiang University Date Posted: 13 Nov 2020 Last Revised: 15 Apr 2021	70
9.	Fight or Surrender to Counterfeiters: Litigation as a Response to Trademark Infringement Shreekanth Mahendiran, Chirantan Chatterjee, Anthony J. Dukes and D. Daniel Sokol University of Lausanne, Indian Institute of Management, Ahmedabad, University of Southern California - Marshall School of Business and University of Florida Levin College of Law Date Posted: 06 Apr 2021 Last Revised: 07 Apr 2021	64
10.	Search Gaps Raluca Ursu, Qianyun Poppy Zhang and Elisabeth Honka New York University - Stern School of Business, New York University (NYU) - New York University (NYU), Leonard N. Stern School of Business, Department of Marketing, Students and University of California, Los Angeles (UCLA) - Anderson School of Management Date Posted: 18 Feb 2021 Last Revised: 10 Mar 2021	59

All Time Top Papers

As of: 02 Jan 1997 - 19 Apr 2021

Rank	Paper	Downloads
1.	Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data Daniel McCarthy, Peter Fader and Bruce Hardie Emory University - Department of Marketing, University of Pennsylvania - Marketing Department and London Business School Date Posted: 10 Dec 2015 Last Revised: 11 Oct 2016	23,951
2.	Inferring App Demand from Publicly Available Data Rajiv Garg and Rahul Telang Goizueta Business School, Emory University and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management Date Posted: 09 Sep 2011 Last Revised: 19 Jun 2014	10,960
3.	From Marketing Mix to E-Marketing Mix: A Literature Overview and Classification Gandolfo Dominici University of Palermo - d/SEAS Date Posted: 20 Nov 2011 Last Revised: 19 Aug 2014	9,999
4.	Customer-Based Corporate Valuation for Publicly Traded Non-Contractual Firms Daniel McCarthy and Peter Fader Emory University - Department of Marketing and University of Pennsylvania - Marketing Department Date Posted: 21 Sep 2017 Last Revised: 13 Mar 2018	9,640
5.	Digital Market Manipulation Ryan Calo University of Washington - School of Law Date Posted: 16 Aug 2013 Last Revised: 16 Aug 2019	8,745
6.	Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook Dokyun Lee, Kartik Hosanagar and Harikesh Nair Carnegie Mellon University - David A. Tepper School of Business, University of Pennsylvania - Operations & Information Management Department and Stanford University - Graduate School of Business Date Posted: 26 Sep 2013 Last Revised: 07 Mar 2018	8,424
7.	Do Data Characteristics Change According to the Number of Scale Points Used? An Experiment Using 5 Point, 7 Point and 10 Point Scales John Dawes University of South Australia - Ehrenberg-Bass Institute Date Posted: 29 Feb 2012 Last Revised: 28 Jun 2016	7,196
8.	Factors Affecting Consumer's Online Shopping Buying Behavior Anurag Pandey and Jitesh Parmar Uka Tarsadia University, Students and Independent Date Posted: 03 Jan 2019 Last Revised: 19 Mar 2019	6,930
9.	How Businesses Fare with Daily Deals: A Multi-Site Analysis of Groupon, Livingsocial, Opentable, Travelzoo, and BuyWithMe Promotions Utpal M. Dholakia Rice University - Jesse H. Jones Graduate School of Business Date Posted: 13 Jun 2011 Last Revised: 27 Jun 2011	6,847
10.	Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix Yubo Chen and Jinhong Xie Tsinghua University, School of Economics & Management and University of Florida - Warrington College of Business Administration Date Posted: 15 Nov 2004 Last Revised: 22 Jun 2014	6,548