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Marketing Science eJournal

Recent Top Papers (60 days)

As of: 21 Mar 2022 - 20 May 2022

Rank	Paper	Downloads
1.	Deep models of superficial face judgments Joshua Peterson, Thomas Griffiths, Stefan Uddenberg, Alexander Todorov and Jordan W. Suchow Princeton University - Department of Computer Science, Princeton University - Department of Psychology, affiliation not provided to SSRN, Princeton University and Stevens Institute of Technology - School of Business Date Posted: 28 Mar 2022 Last Revised: 29 Mar 2022	885
2.	The Impact of Tiktok Advertising on Young People's Online Shopping Behaviour During the Covid-19 Pandemic C?u Long Hoàng, Do Uyen Nguyen Hoang, Lan Phuong Duong Tran, Ha Phuong Nguyen, Truc Ngan Nguyen Hoai and Thanh Tam Le Thi University of Economics Ho Chi Minh City, University of Economics Ho Chi Minh City, University of Economics Ho Chi Minh City, University of Economics Ho Chi Minh City, University of Economics Ho Chi Minh City and University of Economics Ho Chi Minh City Date Posted: 07 Apr 2022 Last Revised: 10 May 2022	356
3.	Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers Mengjie (Magie) Cheng and Shunyuan Zhang Harvard University - Business School (HBS) and Harvard University - Business School (HBS) Date Posted: 08 Apr 2022 Last Revised: 09 Apr 2022	184
4.	Measuring Deterrence Motives in Dynamic Oligopoly Games Limin Fang and Nathan Yang University of British Columbia and Cornell University Date Posted: 29 Mar 2022 Last Revised: 30 Mar 2022	67
5.	A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets Dai Yao, Chuang Tang and Junhong Chu The Hong Kong Polytechnic University, Peking University HSBC Business School and NUS Business School Date Posted: 15 Apr 2022 Last Revised: 15 Apr 2022	66
6.	Properties of Deterrence-Motivated Entry Limin Fang and Nathan Yang University of British Columbia and Cornell University Date Posted: 06 Apr 2022 Last Revised: 16 May 2022	61
7.	Multi-product Consumer Return Policy: The Impact of Salvage Values Chenguang (Allen) Wu, Ying-Ju Chen and Chen Jin Hong Kong University of Science and Technology, Hong Kong University of Science & Technology (HKUST) - Department of Information Systems, Business Statistics and Operations Management and National University of Singapore (NUS) - Department of Information Systems and Analytics Date Posted: 19 Mar 2022 Last Revised: 01 Apr 2022	61
8.	Lobbying Physicians: Payments from Industry and Hospital Procurement of Medical Devices Matthew Grennan, Matthew Grennan, Ashley Swanson and Alon Bergman National Bureau of Economic Research (NBER)University of California, Berkeley - Haas School of Business, Columbia University - Columbia Business School and University of Pennsylvania - The Wharton School Date Posted: 28 Mar 2022 Last Revised: 29 Mar 2022	57
9.	Customer Selection in Social Group Buying Yan Cheng, Shaochong Lin and Zuo-Jun Max Shen Tsinghua University - Department of Industrial Engineering, The University of Hong Kong and University of California, Berkeley - Department of Industrial Engineering & Operations Research (IEOR) Date Posted: 27 Apr 2022 Last Revised: 27 Apr 2022	47
10.	Moving Consumers from ‘Free’ to ‘Fee’ in Platform-Based Markets: An Empirical Study of Multiplayer Online Battle Area (MOBA) Games Wang Le, Paul Benjamin Lowry, Xin (Robet) Luo and Han Li School of Management, Xi’an Jiaotong University, Virginia Polytechnic Institute & State University - Pamplin College of Business, University of New Mexico - Robert O. Anderson Schools of Management and affiliation not provided to SSRN Date Posted: 04 Apr 2022 Last Revised: 04 Apr 2022	44

All Time Top Papers

As of: 02 Jan 1997 - 20 May 2022

Rank	Paper	Downloads
1.	Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data Daniel McCarthy, Peter Fader and Bruce Hardie Emory University - Department of Marketing, University of Pennsylvania - Marketing Department and London Business School Date Posted: 10 Dec 2015 Last Revised: 11 Oct 2016	26,644
2.	Factors Affecting Consumer's Online Shopping Buying Behavior Anurag Pandey and Jitesh Parmar Uka Tarsadia University, Students and Independent Date Posted: 03 Jan 2019 Last Revised: 19 Mar 2019	18,255
3.	From Marketing Mix to E-Marketing Mix: A Literature Overview and Classification Gandolfo Dominici University of Palermo - d/SEAS Date Posted: 20 Nov 2011 Last Revised: 19 Aug 2014	16,093
4.	Inferring App Demand from Publicly Available Data Rajiv Garg and Rahul Telang Goizueta Business School, Emory University and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management Date Posted: 09 Sep 2011 Last Revised: 19 Jun 2014	11,273
5.	Customer-Based Corporate Valuation for Publicly Traded Non-Contractual Firms Daniel McCarthy and Peter Fader Emory University - Department of Marketing and University of Pennsylvania - Marketing Department Date Posted: 21 Sep 2017 Last Revised: 13 Mar 2018	11,033
6.	Digital Market Manipulation Ryan Calo University of Washington - School of Law Date Posted: 16 Aug 2013 Last Revised: 16 Aug 2019	9,716
7.	Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook Dokyun Lee, Kartik Hosanagar and Harikesh Nair Boston University - Questrom School of Business, University of Pennsylvania - Operations & Information Management Department and Stanford University - Graduate School of Business Date Posted: 26 Sep 2013 Last Revised: 07 Mar 2018	8,831
8.	A Study of University Students’ Motivation and Its Relationship with Their Academic Performance Hasan Afzal, Imran Ali, Muhammad Aslam Khan and Kashif Hamid Independent, COMSATS Institute of I.T., University of Agriculture, Faisalabad and University of Agriculture, Faisalabad - Institute of Business Management Sciences Date Posted: 06 Feb 2017 Last Revised: 06 Feb 2017	7,679
9.	Do Data Characteristics Change According to the Number of Scale Points Used? An Experiment Using 5 Point, 7 Point and 10 Point Scales John Dawes University of South Australia - Ehrenberg-Bass Institute Date Posted: 29 Feb 2012 Last Revised: 28 Jun 2016	7,309
10.	The Ansoff Matrix: A Legendary Tool, But with Two Logical Problems John Dawes University of South Australia - Ehrenberg-Bass Institute Date Posted: 06 Mar 2018 Last Revised: 26 May 2020	7,155