Recent Top Papers (60 days)

As of: 21 Mar 2022 - 20 May 2022
Rank Paper Downloads
1.

Deep models of superficial face judgments

Princeton University - Department of Computer Science, Princeton University - Department of Psychology, affiliation not provided to SSRN, Princeton University and Stevens Institute of Technology - School of Business
885
2.

The Impact of Tiktok Advertising on Young People's Online Shopping Behaviour During the Covid-19 Pandemic

University of Economics Ho Chi Minh City, University of Economics Ho Chi Minh City, University of Economics Ho Chi Minh City, University of Economics Ho Chi Minh City, University of Economics Ho Chi Minh City and University of Economics Ho Chi Minh City
356
3.

Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers

Harvard University - Business School (HBS) and Harvard University - Business School (HBS)
184
4.

Measuring Deterrence Motives in Dynamic Oligopoly Games

University of British Columbia and Cornell University
67
5.

A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets

The Hong Kong Polytechnic University, Peking University HSBC Business School and NUS Business School
66
6.

Properties of Deterrence-Motivated Entry

University of British Columbia and Cornell University
61
7.

Multi-product Consumer Return Policy: The Impact of Salvage Values

Hong Kong University of Science and Technology, Hong Kong University of Science & Technology (HKUST) - Department of Information Systems, Business Statistics and Operations Management and National University of Singapore (NUS) - Department of Information Systems and Analytics
61
8.

Lobbying Physicians: Payments from Industry and Hospital Procurement of Medical Devices

National Bureau of Economic Research (NBER)University of California, Berkeley - Haas School of Business, Columbia University - Columbia Business School and University of Pennsylvania - The Wharton School
57
9.

Customer Selection in Social Group Buying

Tsinghua University - Department of Industrial Engineering, The University of Hong Kong and University of California, Berkeley - Department of Industrial Engineering & Operations Research (IEOR)
47
10.

Moving Consumers from ‘Free’ to ‘Fee’ in Platform-Based Markets: An Empirical Study of Multiplayer Online Battle Area (MOBA) Games

School of Management, Xi’an Jiaotong University, Virginia Polytechnic Institute & State University - Pamplin College of Business, University of New Mexico - Robert O. Anderson Schools of Management and affiliation not provided to SSRN
44

All Time Top Papers

As of: 02 Jan 1997 - 20 May 2022
Rank Paper Downloads
1.

Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data

Emory University - Department of Marketing, University of Pennsylvania - Marketing Department and London Business School
26,644
2.

Factors Affecting Consumer's Online Shopping Buying Behavior

Uka Tarsadia University, Students and Independent
18,255
3.

From Marketing Mix to E-Marketing Mix: A Literature Overview and Classification

University of Palermo - d/SEAS
16,093
4.

Inferring App Demand from Publicly Available Data

Goizueta Business School, Emory University and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
11,273
5.

Customer-Based Corporate Valuation for Publicly Traded Non-Contractual Firms

Emory University - Department of Marketing and University of Pennsylvania - Marketing Department
11,033
6.

Digital Market Manipulation

University of Washington - School of Law
9,716
7.

Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook

Boston University - Questrom School of Business, University of Pennsylvania - Operations & Information Management Department and Stanford University - Graduate School of Business
8,831
8.

A Study of University Students’ Motivation and Its Relationship with Their Academic Performance

Independent, COMSATS Institute of I.T., University of Agriculture, Faisalabad and University of Agriculture, Faisalabad - Institute of Business Management Sciences
7,679
9.

Do Data Characteristics Change According to the Number of Scale Points Used? An Experiment Using 5 Point, 7 Point and 10 Point Scales

University of South Australia - Ehrenberg-Bass Institute
7,309
10.

The Ansoff Matrix: A Legendary Tool, But with Two Logical Problems

University of South Australia - Ehrenberg-Bass Institute
7,155