Recent Top Papers (60 days)

As of: 31 Mar 2023 - 30 May 2023
Rank Paper Downloads
1.

Using GPT for Market Research

Microsoft, Harvard Business School - Marketing Unit and Microsoft
4,288
2.

Measuring Fair Competition on Digital Platforms

Goethe University Frankfurt and Goethe University Frankfurt
173
3.

What's in a Name? The Impact of Artist Names in Image Generative AI Prompts

University of Maryland - Robert H. Smith School of Business, University of Oxford - Said Business School, Brigham Young University and Emory University - Department of Marketing
153
4.

The Impact of Product Location Changes on Habits, Search, and Purchase Decisions

New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing, New York University - Stern School of Business and Duke University - Fuqua School of Business
76
5.

Greenwashing under Competition

University of Texas at Dallas - Naveen Jindal School of Management, University of Texas at Dallas - Naveen Jindal School of Management, Tianjin University - College of Management and Economics and University of Texas at Dallas - Naveen Jindal School of Management
58
6.

Unlocking Chat Engine Adoption: A Push-Pull-Mooring Framework

Indian Institute of Management (IIM), Indore
56
7.

Discrete Choice Models with Piecewise Linear Utility: Modeling, Estimation and Pricing

Shanghai University of Finance and Economics - College of Business, Johns Hopkins University - Carey Business School and Mendoza College of Business, University of Notre Dame
49
8.

Strategic Modular Innovation

Cornell University - SC Johnson Graduate School of Business, Cornell University and Cornell University - Samuel Curtis Johnson Graduate School of Management
48
9.

Capacity and Pricing Management with Demand Learning

Tsinghua University - School of Economics and Management, Tsinghua University - Tsinghua University School of Economics and Management, University of Texas at Dallas - Naveen Jindal School of Management and University of Florida - Warrington College of Business Administration
45
10.

Beyond the Blame Game: A Critical Analysis of the Complex Relationship between Advertising, Food Consumption, and Evolutionary Psychology

Athabasca University
39

All Time Top Papers

As of: 02 Jan 1997 - 30 May 2023
Rank Paper Downloads
1.

Factors Affecting Consumer's Online Shopping Buying Behavior

Uka Tarsadia University, Students and Independent
29,874
2.

Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data

Emory University - Department of Marketing, University of Pennsylvania - Marketing Department and London Business School
28,712
3.

From Marketing Mix to E-Marketing Mix: A Literature Overview and Classification

University of Palermo - d/SEAS
23,992
4.

A Study of University Students’ Motivation and Its Relationship with Their Academic Performance

Independent, COMSATS Institute of I.T., University of Agriculture, Faisalabad and University of Agriculture, Faisalabad - Institute of Business Management Sciences
13,909
5.

Customer-Based Corporate Valuation for Publicly Traded Non-Contractual Firms

Emory University - Department of Marketing and University of Pennsylvania - Marketing Department
12,041
6.

Inferring App Demand from Publicly Available Data

Goizueta Business School, Emory University and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
11,414
7.

The Ansoff Matrix: A Legendary Tool, But with Two Logical Problems

University of South Australia - Ehrenberg-Bass Institute
11,304
8.

Digital Market Manipulation

University of Washington - School of Law
10,327
9.

Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook

Boston University - Questrom School of Business, University of Pennsylvania - Operations & Information Management Department and Stanford University - Graduate School of Business
9,262
10.

Do Data Characteristics Change According to the Number of Scale Points Used? An Experiment Using 5 Point, 7 Point and 10 Point Scales

University of South Australia - Ehrenberg-Bass Institute
7,510