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Marketing Science eJournal

Recent Top Papers (60 days)

As of: 19 Dec 2018 - 17 Feb 2019

Rank	Paper	Downloads
1.	Does Piracy Create Online Word-of-Mouth? An Empirical Analysis in Movie Industry Shijie Lu, Xin (Shane) Wang and Neil Thomas Bendle University of Houston - C.T. Bauer College of Business, University of Western Ontario - Richard Ivey School of Business and University of Western Ontario - Marketing Area Group Date Posted: 16 Jan 2019 Last Revised: 16 Jan 2019	269
2.	Wholesale Price Discrimination in Global Sourcing: Field Evidence from Alibaba Ruomeng Cui, Jinyun Li, Meng Li and Lili Yu Goizueta Business School, Emory University, California State University, Stanislaus, Rutgers, The State University of New Jersey - Management and University of Science and Technology of China Date Posted: 19 Dec 2018 Last Revised: 21 Dec 2018	59
3.	Price Discrimination in International Airline Markets Gaurab Aryal, Charles Murry and Jonathan W. Williams University of Virginia - Department of Economics, Boston College - Department of Economics and University of North Carolina (UNC) at Chapel Hill - Department of Economics Date Posted: 17 Dec 2018 Last Revised: 17 Dec 2018	51
4.	Dynamics of a Digital Advertising Campaign Girish Taneja and Sandeep Vij DAV University and DAV University Date Posted: 31 Dec 2018 Last Revised: 31 Dec 2018	44
5.	Factors Affecting Consumer's Online Shopping Buying Behavior Anurag Pandey and Jitesh Parmar UKA Tarsadia University and Independent Date Posted: 03 Jan 2019 Last Revised: 23 Jan 2019	31
6.	Competitive Spatial Pricing for Urban Parking Systems: Network Structures and Asymmetric Information Yuguang Wu, Qiao-Chu He and Xin Wang University of Wisconsin - Madison, Hong Kong University of Science & Technology (HKUST) and University of Wisconsin-Madison Date Posted: 25 Jan 2019 Last Revised: 25 Jan 2019	25
7.	The Effect of Brand Ambassador, Brand Image, Product Quality, and Price on Purchase Decisions Samsung Smartphones Endah Hafilah, Vira Chaer and Osly Usman State University of Jakarta, Faculty of Economics, Students, State University of Jakarta, Faculty of Economics, Students and State University of Jakarta - Faculty of Economics Date Posted: 29 Jan 2019 Last Revised: 29 Jan 2019	24
8.	The Effects of Digital Textbooks on Students' Academic Performance, Learning Skills, and Digital Addiction Stephanie Lee, Ju-Ho Lee and Youngsik Jeong University of Washington - Michael G. Foster School of Business, KDI School of Public Policy and Management and Jeonju National University of Education Date Posted: 06 Jan 2019 Last Revised: 06 Jan 2019	23
9.	Markdown Policies for Demand Learning and Strategic Customer Behavior Hongfan Chen and N. Bora Keskin University of Chicago Booth School of Business and Duke University - Fuqua School of Business Date Posted: 15 Dec 2018 Last Revised: 15 Dec 2018	22
10.	The Economics of Brands and Branding Bart J. Bronnenberg, Jean-Pierre Dubé and Sridhar Moorthy Tilburg University, CentER, University of Chicago - Booth School of Business and University of Toronto - Rotman School of Management Date Posted: 12 Dec 2018 Last Revised: 31 Dec 2018	20

All Time Top Papers

As of: 02 Jan 1997 - 17 Feb 2019

Rank	Paper	Downloads
1.	Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data Daniel McCarthy, Peter Fader and Bruce Hardie Emory University - Department of Marketing, University of Pennsylvania - Marketing Department and London Business School Date Posted: 10 Dec 2015 Last Revised: 11 Oct 2016	13,542
2.	Inferring App Demand from Publicly Available Data Rajiv Garg and Rahul Telang University of Texas at Austin - Department of Information, Risk and Operations Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management Date Posted: 09 Sep 2011 Last Revised: 19 Jun 2014	10,159
3.	Digital Market Manipulation Ryan Calo University of Washington - School of Law Date Posted: 16 Aug 2013 Last Revised: 05 Oct 2014	7,200
4.	Do Data Characteristics Change According to the Number of Scale Points Used? An Experiment Using 5 Point, 7 Point and 10 Point Scales John Dawes University of South Australia - Ehrenberg-Bass Institute Date Posted: 29 Feb 2012 Last Revised: 28 Jun 2016	7,007
5.	How Businesses Fare with Daily Deals: A Multi-Site Analysis of Groupon, Livingsocial, Opentable, Travelzoo, and BuyWithMe Promotions Utpal M. Dholakia Rice University - Jesse H. Jones Graduate School of Business Date Posted: 13 Jun 2011 Last Revised: 27 Jun 2011	6,659
6.	Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix Yubo Chen and Jinhong Xie Tsinghua University, School of Economics & Management and University of Florida - Warrington College of Business Administration Date Posted: 15 Nov 2004 Last Revised: 22 Jun 2014	6,212
7.	Customer-Based Corporate Valuation for Publicly Traded Non-Contractual Firms Daniel McCarthy and Peter Fader Emory University - Department of Marketing and University of Pennsylvania - Marketing Department Date Posted: 21 Sep 2017 Last Revised: 13 Mar 2018	5,648
8.	p-Hacking and False Discovery in A/B Testing Ron Berman, Leonid Pekelis, Aisling Scott and Christophe Van den Bulte University of Pennsylvania - The Wharton School, OpenDoor, Independent and University of Pennsylvania - Marketing Department Date Posted: 18 Jul 2018 Last Revised: 12 Dec 2018	5,013
9.	From Marketing Mix to E-Marketing Mix: A Literature Overview and Classification Gandolfo Dominici University of Palermo - d/SEAS Date Posted: 20 Nov 2011 Last Revised: 19 Aug 2014	4,874
10.	Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook Dokyun Lee, Kartik Hosanagar and Harikesh Nair Carnegie Mellon University - David A. Tepper School of Business, University of Pennsylvania - Operations & Information Management Department and Stanford University - Graduate School of Business Date Posted: 26 Sep 2013 Last Revised: 07 Mar 2018	4,831