Recent Top Papers (60 days)

As of: 24 Nov 2017 - 23 Jan 2018
Rank Paper Downloads
1.

Online Display Advertising Markets: A Literature Review and Future Directions

Duke University, Fuqua School of Business, Students, Duke University - Fuqua School of Business, Columbia Business School - Decision Risk and Operations and CBS Interactive
128
2.

Market Positioning Using Cross-Reward Effects in a Coalition Loyalty Program

HEC Paris, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
115
3.

Turning Up the Heat: The Demoralizing Effect of Competition in Contests

Göteborg University - Center For Finance, University of Oxford - Said Business School and University of California, Berkeley - Department of Economics
77
4.

Distribution-Free Pricing

Chinese Academy of Sciences (CAS) - Academy of Mathematics and Systems Science, University of Toronto - Rotman School of Management and Massachusetts Institute of Technology (MIT) - Sloan School of Management
34
5.

Network-Based Approximate Linear Programming for Discrete Optimization

University of Illinois at Chicago - College of Business Administration and University of Toronto at Scarborough - Division of Management
20
6.

The Beneficial Effects of Ad Blockers

Carnegie Mellon University - David A. Tepper School of Business, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University - David A. Tepper School of Business
20
7.

The Geography of Poverty and Nutrition: Food Deserts and Food Choices Across the United States

New York University (NYU), Stanford Graduate School of Business and University of Chicago - Booth School of Business
18
8.

Can Promotions Mitigate Quality Variability? Pricing for Customers Who Act Risk-Averse

University of Wisconsin - Madison - School of Business and University of Wisconsin - Madison - School of Business
17

All Time Top Papers

As of: 02 Jan 1997 - 23 Jan 2018
Rank Paper Downloads
1.

Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data

Emory University - Department of Marketing, University of Pennsylvania - Marketing Department and London Business School
9,777
2.

Inferring App Demand from Publicly Available Data

University of Texas at Austin - Department of Information, Risk and Operations Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
9,470
3.

Do Data Characteristics Change According to the Number of Scale Points Used? An Experiment Using 5 Point, 7 Point and 10 Point Scales

University of South Australia - Ehrenberg-Bass Institute
6,872
4.

How Businesses Fare with Daily Deals: A Multi-Site Analysis of Groupon, Livingsocial, Opentable, Travelzoo, and BuyWithMe Promotions

Rice University - Jesse H. Jones Graduate School of Business
6,504
5.

Digital Market Manipulation

University of Washington - School of Law
6,245
6.

Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix

Tsinghua University - School of Economics & Management and University of Florida - Warrington College of Business Administration
5,915
7.

Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook

Carnegie Mellon University - David A. Tepper School of Business, University of Pennsylvania - Operations & Information Management Department and Stanford University - Graduate School of Business
3,774
8.

From Marketing Mix to E-Marketing Mix: A Literature Overview and Classification

Università di Palermo
3,530
9.

Deriving Value from Social Commerce Networks

University of Oxford - Said Business School and Columbia Business School - Marketing
3,474
10.

The Role of Marketing in Social Media: How Online Consumer Reviews Evolve

Tsinghua University - School of Economics & Management, Syracuse University and Binghamton University
3,557