Recent Top Papers (60 days)

As of: 21 Jul 2018 - 19 Sep 2018
Rank Paper Downloads
1.

p-Hacking and False Discovery in A/B Testing

University of Pennsylvania - The Wharton School, OpenDoor, Independent and University of Pennsylvania - Marketing Department
3,536
2.

Effectiveness of Product Recommendations Under Time and Crowd Pressures

Hong Kong University of Science and Technology, Yale School of Management and University of Tokyo - Graduate School of Economics
172
3.

Fake News and Advertising on Social Media: A Study of the Anti-Vaccination Movement

Occidental College - Department of Economics and Massachusetts Institute of Technology (MIT) - Management Science (MS)
89
4.

The Market for Influence

Johns Hopkins University - Carey Business School and University of Essex
86
5.

Algorithmic Pricing: What Implications for Competition Policy?

CSEF - Center for Studies in Economics and Finance, European University Institute - Economics Department (ECO), University of Bologna and University of Bologna - Department of Economics
74
6.

The Efficiency of Marketing and Stock Returns

Deakin University - Department of Finance, Emory University - Department of Finance, Deakin University - Faculty of Business and Law and Deakin University - School of Accounting, Economics and Finance
73
7.

Demand Pooling in Omnichannel Operations

University of Toronto - Rotman School of Management, Nanjing University, Southeast University (China) - School of Economics and Management and School of Management, Zhejiang University
67
8.

Pricing Capacity Over Time and Recourse Strategies: Facilitate Reselling, Offer Refunds/Options, or Overbook?

The Wharton School - Operations, Information and Decisions Department and Questrom School of Business, Boston University
54
9.

Promotion Optimization in Retail

New York University (NYU) - Leonard N. Stern School of Business and Massachusetts Institute of Technology (MIT) - Sloan School of Management
43
10.

Consumer Responses to Corporate Tax Planning

University of Iowa - Department of Accounting, University of North Carolina (UNC) at Chapel Hill - Accounting Area, Brigham Young University and University of Iowa - Henry B. Tippie College of Business
41

All Time Top Papers

As of: 02 Jan 1997 - 19 Sep 2018
Rank Paper Downloads
1.

Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data

Emory University - Department of Marketing, University of Pennsylvania - Marketing Department and London Business School
12,017
2.

Inferring App Demand from Publicly Available Data

University of Texas at Austin - Department of Information, Risk and Operations Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
9,895
3.

Do Data Characteristics Change According to the Number of Scale Points Used? An Experiment Using 5 Point, 7 Point and 10 Point Scales

University of South Australia - Ehrenberg-Bass Institute
6,960
4.

Digital Market Manipulation

University of Washington - School of Law
6,926
5.

How Businesses Fare with Daily Deals: A Multi-Site Analysis of Groupon, Livingsocial, Opentable, Travelzoo, and BuyWithMe Promotions

Rice University - Jesse H. Jones Graduate School of Business
6,612
6.

Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix

Tsinghua University, School of Economics & Management and University of Florida - Warrington College of Business Administration
6,124
7.

Customer-Based Corporate Valuation for Publicly Traded Non-Contractual Firms

Emory University - Department of Marketing and University of Pennsylvania - Marketing Department
4,919
8.

From Marketing Mix to E-Marketing Mix: A Literature Overview and Classification

University of Palermo - d/SEAS
4,336
9.

Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook

Carnegie Mellon University - David A. Tepper School of Business, University of Pennsylvania - Operations & Information Management Department and Stanford University - Graduate School of Business
4,287
10.

The Role of Marketing in Social Media: How Online Consumer Reviews Evolve

Tsinghua University, School of Economics & Management, Syracuse University and Binghamton University
3,672