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Marketing Science eJournal

Recent Top Papers (60 days)

As of: 24 Apr 2017 - 23 Jun 2017

Rank	Paper	Downloads
1.	Personalized Dynamic Pricing with Machine Learning Gah‐Yi Ban and N. Bora Keskin London Business School and Duke University - Fuqua School of Business Date Posted: 25 May 2017 Last Revised: 26 May 2017	74
2.	How Freemium Gets Consumers to Pay a Premium: The Role of Loss-Aversion Nishant Mishra, Sajjad Najafi, Sami Najafi Asadolahi and Andy A. Tsay KU Leuven, University of Toronto, Mechanical and Industrial Engineering Department, Santa Clara University - Leavey School of Business and Santa Clara University - Leavey School of Business Date Posted: 02 May 2017 Last Revised: 02 May 2017	56
3.	Multi-Channel Attribution: The Blind Spot of Online Advertising Vibhanshu Abhishek, Stylianos Despotakis and R. Ravi Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University - David A. Tepper School of Business Date Posted: 28 Apr 2017 Last Revised: 28 Apr 2017	54
4.	Mobile Targeting Using Customer Trajectory Patterns Anindya Ghose, Beibei Li and Siyuan Liu New York University (NYU) - Leonard N. Stern School of Business, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and Pennsylvania State University - Smeal College of Business Date Posted: 03 May 2017 Last Revised: 03 May 2017	54
5.	Auctions in the Online Display Advertising Chain: A Case for Independent Campaign Management Amine Allouah and Omar Besbes Columbia University - Columbia Business School and Columbia Business School - Decision Risk and Operations Date Posted: 19 May 2017 Last Revised: 13 Jun 2017	42
6.	Visual Listening In: Extracting Brand Image Portrayed on Social Media Liu Liu, Daria Dzyabura and Natalie Mizik New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Stern School of Business and University of Washington Date Posted: 06 Jun 2017 Last Revised: 06 Jun 2017	34
7.	How to Compare Faculty Pay Across the Business School Linus Wilson University of Louisiana at Lafayette - College of Business Administration Date Posted: 20 Apr 2017 Last Revised: 20 Apr 2017	28
8.	Nudging Mobile Customers with Real-Time Social Dynamics Anindya Ghose, Beibei Li and Siyuan Liu New York University (NYU) - Leonard N. Stern School of Business, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and Pennsylvania State University - Smeal College of Business Date Posted: 03 May 2017 Last Revised: 03 May 2017	22
9.	Quality Score that Makes You Invest Zsolt Katona and Yi Zhu University of California, Berkeley - Haas School of Business and University of Minnesota - Carlson School of Management Date Posted: 20 Apr 2017 Last Revised: 20 Apr 2017	18
10.	Interplay of Quality Indicators, School Image and Students’ Loyalty of a Private College with Forthcoming Accreditation John Vianne Murcia and Tessie Miralles University of Mindanao and UM Digos College Date Posted: 03 May 2017 Last Revised: 03 May 2017	18

All Time Top Papers

As of: 02 Jan 1997 - 23 Jun 2017

Rank	Paper	Downloads
1.	Inferring App Demand from Publicly Available Data Rajiv Garg and Rahul Telang University of Texas at Austin - McCombs School of Business and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management Date Posted: 09 Sep 2011 Last Revised: 19 Jun 2014	9,167
2.	Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data Daniel McCarthy, Peter Fader and Bruce Hardie University of Pennsylvania, The Wharton School, University of Pennsylvania - Marketing Department and London Business School Date Posted: 10 Dec 2015 Last Revised: 11 Oct 2016	7,518
3.	Do Data Characteristics Change According to the Number of Scale Points Used? An Experiment Using 5 Point, 7 Point and 10 Point Scales John G. Dawes University of South Australia - Ehrenberg-Bass Institute Date Posted: 29 Feb 2012 Last Revised: 28 Jun 2016	6,740
4.	How Businesses Fare with Daily Deals: A Multi-Site Analysis of Groupon, Livingsocial, Opentable, Travelzoo, and BuyWithMe Promotions Utpal M. Dholakia Rice University - Jesse H. Jones Graduate School of Business Date Posted: 13 Jun 2011 Last Revised: 27 Jun 2011	6,407
5.	Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix Yubo Chen and Jinhong Xie Tsinghua University - School of Economics & Management and University of Florida - Warrington College of Business Administration Date Posted: 15 Nov 2004 Last Revised: 22 Jun 2014	5,728
6.	Digital Market Manipulation Ryan Calo University of Washington - School of Law Date Posted: 16 Aug 2013 Last Revised: 05 Oct 2014	5,662
7.	The Role of Marketing in Social Media: How Online Consumer Reviews Evolve Yubo Chen, Scott Fay and Qi Wang Tsinghua University - School of Economics & Management, Syracuse University and Binghamton University Date Posted: 17 Nov 2010 Last Revised: 19 Jun 2014	3,415
8.	Effects of Advertising and Product Placement on Television Audiences Kenneth C. Wilbur, Michelle Sovinsky Goeree and Geert Ridder University of California, San Diego (UCSD) - Rady School of Management, University of Southern California - Department of Economics and University of Southern California Date Posted: 26 Jun 2008 Last Revised: 03 Oct 2012	3,146
9.	Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook Dokyun Lee, Kartik Hosanagar and Harikesh Nair Carnegie Mellon University - David A. Tepper School of Business, University of Pennsylvania - Operations & Information Management Department and Stanford University - Graduate School of Business Date Posted: 26 Sep 2013 Last Revised: 08 Jun 2017	3,007
10.	Deriving Value from Social Commerce Networks Andrew T. Stephen and Olivier Toubia University of Oxford - Said Business School and Columbia Business School - Marketing Date Posted: 25 Jun 2008 Last Revised: 22 Jun 2014	3,426