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Marketing Science eJournal

Recent Top Papers (60 days)

As of: 21 Jul 2017 - 19 Sep 2017

Rank	Paper	Downloads
1.	An Evaluation of Research Impact in Accounting, Economics, Finance, Management, Marketing, Psychology, and the Natural Sciences F. Greg Burton, Scott L. Summers, T. Jeffrey Wilks and David A. Wood Brigham Young University - School of Accountancy, Brigham Young University - School of Accountancy, Brigham Young University and Brigham Young University - School of Accountancy Date Posted: 22 Aug 2017 Last Revised: 22 Aug 2017	138
2.	Reducing Retailer Food Waste through Revenue Management Robert E. Sanders University of Chicago, Booth School of Business Date Posted: 28 Jun 2017 Last Revised: 16 Sep 2017	83
3.	A Review of Choice Modeling in the Marketing-Operations Management Interface Andres Musalem, Marcelo Olivares, Sharad Borle, Hai Che, Christopher T. Conlon, Karan Girotra, Sachin Gupta, Kanishka Misra, Julie H. Mortimer, Gustavo Vulcano, more... Universidad de Chile, Columbia University - Columbia Business School - Decision Risk and Operations, Rice University, Indiana University - Kelley School of Business, Columbia University, INSEAD - Technology and Operations Management, Cornell University - Samuel Curtis Johnson Graduate School of Management, University of Michigan, Stephen M. Ross School of Business, Boston College, New York University (NYU) - Department of Information, Operations, and Management Sciences Date Posted: 16 Aug 2017 Last Revised: 13 Sep 2017	32
4.	Exact First-Choice Product Line Optimization Dimitris Bertsimas and Velibor V. Mišić Massachusetts Institute of Technology (MIT) - Sloan School of Management and University of California, Los Angeles (UCLA) - Anderson School of Management Date Posted: 21 Aug 2017 Last Revised: 21 Aug 2017	26
5.	The Power of Opaque Products in Pricing Adam N. Elmachtoub and Michael L. Hamilton Columbia University and Columbia University Date Posted: 28 Aug 2017 Last Revised: 28 Aug 2017	19
6.	Does Bundling Decrease the Probability of Switching Telecommunications Service Providers? Stephanie Lee University of Washington - Michael G. Foster School of Business Date Posted: 16 Aug 2017 Last Revised: 16 Aug 2017	17
7.	Quantifying the Benefits of Smartphone Adoption: Digital Device Substitution and Digital Consumption Expansion Stephanie Lee University of Washington - Michael G. Foster School of Business Date Posted: 17 Aug 2017 Last Revised: 17 Aug 2017	16

All Time Top Papers

As of: 02 Jan 1997 - 19 Sep 2017

Rank	Paper	Downloads
1.	Inferring App Demand from Publicly Available Data Rajiv Garg and Rahul Telang University of Texas at Austin - Department of Information, Risk and Operations Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management Date Posted: 09 Sep 2011 Last Revised: 19 Jun 2014	9,265
2.	Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data Daniel McCarthy, Peter Fader and Bruce Hardie University of Pennsylvania, The Wharton School, University of Pennsylvania - Marketing Department and London Business School Date Posted: 10 Dec 2015 Last Revised: 11 Oct 2016	8,525
3.	Do Data Characteristics Change According to the Number of Scale Points Used? An Experiment Using 5 Point, 7 Point and 10 Point Scales John G. Dawes University of South Australia - Ehrenberg-Bass Institute Date Posted: 29 Feb 2012 Last Revised: 28 Jun 2016	6,806
4.	How Businesses Fare with Daily Deals: A Multi-Site Analysis of Groupon, Livingsocial, Opentable, Travelzoo, and BuyWithMe Promotions Utpal M. Dholakia Rice University - Jesse H. Jones Graduate School of Business Date Posted: 13 Jun 2011 Last Revised: 27 Jun 2011	6,435
5.	Digital Market Manipulation Ryan Calo University of Washington - School of Law Date Posted: 16 Aug 2013 Last Revised: 05 Oct 2014	5,823
6.	Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix Yubo Chen and Jinhong Xie Tsinghua University - School of Economics & Management and University of Florida - Warrington College of Business Administration Date Posted: 15 Nov 2004 Last Revised: 22 Jun 2014	5,786
7.	The Role of Marketing in Social Media: How Online Consumer Reviews Evolve Yubo Chen, Scott Fay and Qi Wang Tsinghua University - School of Economics & Management, Syracuse University and Binghamton University Date Posted: 17 Nov 2010 Last Revised: 19 Jun 2014	3,462
8.	Deriving Value from Social Commerce Networks Andrew T. Stephen and Olivier Toubia University of Oxford - Said Business School and Columbia Business School - Marketing Date Posted: 25 Jun 2008 Last Revised: 22 Jun 2014	3,447
9.	Effects of Advertising and Product Placement on Television Audiences Kenneth C. Wilbur, Michelle Sovinsky Goeree and Geert Ridder University of California, San Diego (UCSD) - Rady School of Management, University of Southern California - Department of Economics and University of Southern California Date Posted: 26 Jun 2008 Last Revised: 03 Oct 2012	3,159
10.	Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook Dokyun Lee, Kartik Hosanagar and Harikesh Nair Carnegie Mellon University - David A. Tepper School of Business, University of Pennsylvania - Operations & Information Management Department and Stanford University - Graduate School of Business Date Posted: 26 Sep 2013 Last Revised: 25 Aug 2017	3,411