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Marketing Science eJournal

Recent Top Papers (60 days)

As of: 21 Jul 2018 - 19 Sep 2018

Rank	Paper	Downloads
1.	p-Hacking and False Discovery in A/B Testing Ron Berman, Leonid Pekelis, Aisling Scott and Christophe Van den Bulte University of Pennsylvania - The Wharton School, OpenDoor, Independent and University of Pennsylvania - Marketing Department Date Posted: 18 Jul 2018 Last Revised: 18 Jul 2018	3,536
2.	Effectiveness of Product Recommendations Under Time and Crowd Pressures Kohei Kawaguchi, Kosuke Uetake and Yasutora Watanabe Hong Kong University of Science and Technology, Yale School of Management and University of Tokyo - Graduate School of Economics Date Posted: 01 Aug 2018 Last Revised: 01 Aug 2018	172
3.	Fake News and Advertising on Social Media: A Study of the Anti-Vaccination Movement Lesley Chiou and Catherine E. Tucker Occidental College - Department of Economics and Massachusetts Institute of Technology (MIT) - Management Science (MS) Date Posted: 27 Jul 2018 Last Revised: 27 Jul 2018	89
4.	The Market for Influence Itay P Fainmesser and Andrea Galeotti Johns Hopkins University - Carey Business School and University of Essex Date Posted: 04 Aug 2018 Last Revised: 04 Aug 2018	86
5.	Algorithmic Pricing: What Implications for Competition Policy? Emilio Calvano, Giacomo Calzolari, Vincenzo Denicolò and Sergio Pastorello CSEF - Center for Studies in Economics and Finance, European University Institute - Economics Department (ECO), University of Bologna and University of Bologna - Department of Economics Date Posted: 28 Jul 2018 Last Revised: 28 Jul 2018	74
6.	The Efficiency of Marketing and Stock Returns Tze Chuan 'Chewie' Ang, Tarun Chordia, Van Anh (Vivian) Mai and Harminder Singh Deakin University - Department of Finance, Emory University - Department of Finance, Deakin University - Faculty of Business and Law and Deakin University - School of Accounting, Economics and Finance Date Posted: 07 Aug 2018 Last Revised: 07 Aug 2018	73
7.	Demand Pooling in Omnichannel Operations Ming Hu, Xiaolin Xu, Weili Xue and Yi Yang University of Toronto - Rotman School of Management, Nanjing University, Southeast University (China) - School of Economics and Management and School of Management, Zhejiang University Date Posted: 14 Aug 2018 Last Revised: 14 Aug 2018	67
8.	Pricing Capacity Over Time and Recourse Strategies: Facilitate Reselling, Offer Refunds/Options, or Overbook? Gerard P Cachon and Pnina Feldman The Wharton School - Operations, Information and Decisions Department and Questrom School of Business, Boston University Date Posted: 29 Aug 2018 Last Revised: 29 Aug 2018	54
9.	Promotion Optimization in Retail Maxime Cohen and Georgia Perakis New York University (NYU) - Leonard N. Stern School of Business and Massachusetts Institute of Technology (MIT) - Sloan School of Management Date Posted: 06 Aug 2018 Last Revised: 05 Sep 2018	43
10.	Consumer Responses to Corporate Tax Planning H. Scott Asay, Jeffrey L. Hoopes, Jacob R. Thornock and Jaron H. Wilde University of Iowa - Department of Accounting, University of North Carolina (UNC) at Chapel Hill - Accounting Area, Brigham Young University and University of Iowa - Henry B. Tippie College of Business Date Posted: 15 Aug 2018 Last Revised: 11 Sep 2018	41

All Time Top Papers

As of: 02 Jan 1997 - 19 Sep 2018

Rank	Paper	Downloads
1.	Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data Daniel McCarthy, Peter Fader and Bruce Hardie Emory University - Department of Marketing, University of Pennsylvania - Marketing Department and London Business School Date Posted: 10 Dec 2015 Last Revised: 11 Oct 2016	12,017
2.	Inferring App Demand from Publicly Available Data Rajiv Garg and Rahul Telang University of Texas at Austin - Department of Information, Risk and Operations Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management Date Posted: 09 Sep 2011 Last Revised: 19 Jun 2014	9,895
3.	Do Data Characteristics Change According to the Number of Scale Points Used? An Experiment Using 5 Point, 7 Point and 10 Point Scales John Dawes University of South Australia - Ehrenberg-Bass Institute Date Posted: 29 Feb 2012 Last Revised: 28 Jun 2016	6,960
4.	Digital Market Manipulation Ryan Calo University of Washington - School of Law Date Posted: 16 Aug 2013 Last Revised: 05 Oct 2014	6,926
5.	How Businesses Fare with Daily Deals: A Multi-Site Analysis of Groupon, Livingsocial, Opentable, Travelzoo, and BuyWithMe Promotions Utpal M. Dholakia Rice University - Jesse H. Jones Graduate School of Business Date Posted: 13 Jun 2011 Last Revised: 27 Jun 2011	6,612
6.	Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix Yubo Chen and Jinhong Xie Tsinghua University, School of Economics & Management and University of Florida - Warrington College of Business Administration Date Posted: 15 Nov 2004 Last Revised: 22 Jun 2014	6,124
7.	Customer-Based Corporate Valuation for Publicly Traded Non-Contractual Firms Daniel McCarthy and Peter Fader Emory University - Department of Marketing and University of Pennsylvania - Marketing Department Date Posted: 21 Sep 2017 Last Revised: 13 Mar 2018	4,919
8.	From Marketing Mix to E-Marketing Mix: A Literature Overview and Classification Gandolfo Dominici University of Palermo - d/SEAS Date Posted: 20 Nov 2011 Last Revised: 19 Aug 2014	4,336
9.	Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook Dokyun Lee, Kartik Hosanagar and Harikesh Nair Carnegie Mellon University - David A. Tepper School of Business, University of Pennsylvania - Operations & Information Management Department and Stanford University - Graduate School of Business Date Posted: 26 Sep 2013 Last Revised: 07 Mar 2018	4,287
10.	The Role of Marketing in Social Media: How Online Consumer Reviews Evolve Yubo Chen, Scott Fay and Qi Wang Tsinghua University, School of Economics & Management, Syracuse University and Binghamton University Date Posted: 17 Nov 2010 Last Revised: 19 Jun 2014	3,672