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Marketing Science eJournal

Recent Top Papers (60 days)

As of: 20 Nov 2024 - 19 Jan 2025

Rank	Paper	Downloads
1.	The No-Hunger Games: How GLP-1 Medication Adoption is Changing Consumer Food Purchases Sylvia Hristakeva, Jura Liaukonyte and Leo Feler Cornell SC Johnson College of Business, Cornell SC Johnson College of Business and Numerator Date Posted: 27 Dec 2024 Last Revised: 17 Jan 2025	4,527
2.	Made with AI: Consumer Engagement with Media Containing AI Disclosures Stephan Carney, Ignacio Riveros and Stephanie Tully University of Southern California, University of Southern California, Marshall School of Business, Marketing Department, Students and University of Southern California - Marketing Department Date Posted: 18 Nov 2024 Last Revised: 18 Nov 2024	225
3.	Unearthing Privacy-Enhancing Ad Technologies (PEAT): The Adoption of Google's Privacy Sandbox Garrett Johnson Questrom School of Business Date Posted: 04 Dec 2024 Last Revised: 04 Dec 2024	193
4.	Algorithmic Bias and Physician Liability Shujie Luan, Shubhranshu Singh and Tinglong Dai Johns Hopkins University - Carey Business School, Johns Hopkins University - Carey Business School and Johns Hopkins University - Carey Business School Date Posted: 10 Dec 2024 Last Revised: 13 Jan 2025	160
5.	Platform Pricing Algorithms: Examples, Fundamental Challenges, Potential Solutions Kanishka Misra and Kenneth C. Wilbur University of California, San Diego (UCSD) and University of California, San Diego (UCSD) - Rady School of Management Date Posted: 10 Jan 2025 Last Revised: 10 Jan 2025	143
6.	The Adoption and Efficacy of Large Language Models: Evidence From Consumer Complaints in the Financial Industry Minkyu Shin, Jin Kim and Jiwoong Shin City University of Hong Kong (CityU) - Department of Marketing, Northeastern University and Yale School of Management Date Posted: 31 Dec 2024 Last Revised: 31 Dec 2024	98
7.	Personalized Algorithms and the Virtue of Learning Things the Hard Way Omid Rafieian and Si ZUO Cornell University - Cornell Tech NYC and Cornell University Date Posted: 02 Dec 2024 Last Revised: 02 Dec 2024	80
8.	Modeling Story Expectations to Understand Engagement: A Generative Framework Using LLMs Hortense Fong and George Gui Columbia University - Columbia Business School and Columbia University - Columbia Business School, Marketing Date Posted: 12 Dec 2024 Last Revised: 06 Jan 2025	75
9.	The Role of Cross-Border E-commerce Platforms in the Digital Economy: Empower Firms to Gain Global Market Insights to Increase Global Competitiveness Yubo Chen, Qi Wang and Jurui Zhang Tsinghua University - School of Economics & Management, China Europe International Business School (CEIBS) and University of Massachusetts Boston - College of Management Date Posted: 13 Dec 2024 Last Revised: 13 Dec 2024	52
10.	A SYSTEMATIC LITERATURE REVIEW OF PREDICTIVE MODELS AND ANALYTICS IN AI-DRIVEN CREDIT SCORING MD HASANUJAMMAN BARI Lamar University - College of Business Date Posted: 13 Dec 2024 Last Revised: 13 Dec 2024	35

All Time Top Papers

As of: 02 Jan 1997 - 19 Jan 2025

Rank	Paper	Downloads
1.	Factors Affecting Consumer's Online Shopping Buying Behavior Anurag Pandey and Jitesh Parmar Uka Tarsadia University, Students and Independent Date Posted: 03 Jan 2019 Last Revised: 19 Mar 2019	38,357
2.	From Marketing Mix to E-Marketing Mix: A Literature Overview and Classification Gandolfo Dominici University of Palermo - d/SEAS Date Posted: 20 Nov 2011 Last Revised: 19 Aug 2014	34,375
3.	Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data Daniel McCarthy, Peter Fader and Bruce Hardie University of Maryland - Robert H. Smith School of Business, University of Pennsylvania - Marketing Department and London Business School Date Posted: 10 Dec 2015 Last Revised: 11 Oct 2016	31,148
4.	A Study of University Students’ Motivation and Its Relationship with Their Academic Performance Hasan Afzal, Imran Ali, Muhammad Aslam Khan and Kashif Hamid Independent, COMSATS Institute of I.T., University of Agriculture, Faisalabad and University of Agriculture, Faisalabad - Institute of Business Management Sciences Date Posted: 06 Feb 2017 Last Revised: 06 Feb 2017	23,998
5.	The Ansoff Matrix: A Legendary Tool, But with Two Logical Problems John Dawes University of South Australia - Ehrenberg-Bass Institute Date Posted: 06 Mar 2018 Last Revised: 26 May 2020	17,958
6.	Customer-Based Corporate Valuation for Publicly Traded Non-Contractual Firms Daniel McCarthy and Peter Fader University of Maryland - Robert H. Smith School of Business and University of Pennsylvania - Marketing Department Date Posted: 21 Sep 2017 Last Revised: 13 Mar 2018	12,908
7.	Using LLMs for Market Research James Brand, Ayelet Israeli and Donald Ngwe Microsoft, Harvard Business School - Marketing Unit and Microsoft Corporation Date Posted: 30 Mar 2023 Last Revised: 29 Jul 2024	12,081
8.	Inferring App Demand from Publicly Available Data Rajiv Garg and Rahul Telang Goizueta Business School, Emory University and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management Date Posted: 09 Sep 2011 Last Revised: 03 Apr 2024	11,601
9.	Digital Market Manipulation Ryan Calo University of Washington - School of Law Date Posted: 16 Aug 2013 Last Revised: 16 Aug 2019	11,291
10.	Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook Dokyun Lee, Kartik Hosanagar and Harikesh Nair Boston University - Questrom School of Business, University of Pennsylvania - Operations & Information Management Department and Stanford University - Graduate School of Business Date Posted: 26 Sep 2013 Last Revised: 07 Mar 2018	10,886

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