Recent Top Papers (60 days)

As of: 19 Dec 2018 - 17 Feb 2019
Rank Paper Downloads
1.

Does Piracy Create Online Word-of-Mouth? An Empirical Analysis in Movie Industry

University of Houston - C.T. Bauer College of Business, University of Western Ontario - Richard Ivey School of Business and University of Western Ontario - Marketing Area Group
269
2.

Wholesale Price Discrimination in Global Sourcing: Field Evidence from Alibaba

Goizueta Business School, Emory University, California State University, Stanislaus, Rutgers, The State University of New Jersey - Management and University of Science and Technology of China
59
3.

Price Discrimination in International Airline Markets

University of Virginia - Department of Economics, Boston College - Department of Economics and University of North Carolina (UNC) at Chapel Hill - Department of Economics
51
4.

Dynamics of a Digital Advertising Campaign

DAV University and DAV University
44
5.

Factors Affecting Consumer's Online Shopping Buying Behavior

UKA Tarsadia University and Independent
31
6.

Competitive Spatial Pricing for Urban Parking Systems: Network Structures and Asymmetric Information

University of Wisconsin - Madison, Hong Kong University of Science & Technology (HKUST) and University of Wisconsin-Madison
25
7.

The Effect of Brand Ambassador, Brand Image, Product Quality, and Price on Purchase Decisions Samsung Smartphones

State University of Jakarta, Faculty of Economics, Students, State University of Jakarta, Faculty of Economics, Students and State University of Jakarta - Faculty of Economics
24
8.

The Effects of Digital Textbooks on Students' Academic Performance, Learning Skills, and Digital Addiction

University of Washington - Michael G. Foster School of Business, KDI School of Public Policy and Management and Jeonju National University of Education
23
9.

Markdown Policies for Demand Learning and Strategic Customer Behavior

University of Chicago Booth School of Business and Duke University - Fuqua School of Business
22
10.

The Economics of Brands and Branding

Tilburg University, CentER, University of Chicago - Booth School of Business and University of Toronto - Rotman School of Management
20

All Time Top Papers

As of: 02 Jan 1997 - 17 Feb 2019
Rank Paper Downloads
1.

Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data

Emory University - Department of Marketing, University of Pennsylvania - Marketing Department and London Business School
13,542
2.

Inferring App Demand from Publicly Available Data

University of Texas at Austin - Department of Information, Risk and Operations Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
10,159
3.

Digital Market Manipulation

University of Washington - School of Law
7,200
4.

Do Data Characteristics Change According to the Number of Scale Points Used? An Experiment Using 5 Point, 7 Point and 10 Point Scales

University of South Australia - Ehrenberg-Bass Institute
7,007
5.

How Businesses Fare with Daily Deals: A Multi-Site Analysis of Groupon, Livingsocial, Opentable, Travelzoo, and BuyWithMe Promotions

Rice University - Jesse H. Jones Graduate School of Business
6,659
6.

Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix

Tsinghua University, School of Economics & Management and University of Florida - Warrington College of Business Administration
6,212
7.

Customer-Based Corporate Valuation for Publicly Traded Non-Contractual Firms

Emory University - Department of Marketing and University of Pennsylvania - Marketing Department
5,648
8.

p-Hacking and False Discovery in A/B Testing

University of Pennsylvania - The Wharton School, OpenDoor, Independent and University of Pennsylvania - Marketing Department
5,013
9.

From Marketing Mix to E-Marketing Mix: A Literature Overview and Classification

University of Palermo - d/SEAS
4,874
10.

Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook

Carnegie Mellon University - David A. Tepper School of Business, University of Pennsylvania - Operations & Information Management Department and Stanford University - Graduate School of Business
4,831