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Marketing Science eJournal

Recent Top Papers (60 days)

As of: 31 Mar 2023 - 30 May 2023

Rank	Paper	Downloads
1.	Using GPT for Market Research James Brand, Ayelet Israeli and Donald Ngwe Microsoft, Harvard Business School - Marketing Unit and Microsoft Date Posted: 30 Mar 2023 Last Revised: 13 Apr 2023	4,288
2.	Measuring Fair Competition on Digital Platforms Lukas Jürgensmeier and Bernd Skiera Goethe University Frankfurt and Goethe University Frankfurt Date Posted: 30 Mar 2023 Last Revised: 05 Apr 2023	173
3.	What's in a Name? The Impact of Artist Names in Image Generative AI Prompts Wen Wang, J. Jason Bell, Jeffrey P. Dotson and David A. Schweidel University of Maryland - Robert H. Smith School of Business, University of Oxford - Said Business School, Brigham Young University and Emory University - Department of Marketing Date Posted: 01 May 2023 Last Revised: 01 May 2023	153
4.	The Impact of Product Location Changes on Habits, Search, and Purchase Decisions Jiaming Xu, Bryan Bollinger, Raluca Ursu and Gavan J. Fitzsimons New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing, New York University - Stern School of Business and Duke University - Fuqua School of Business Date Posted: 10 Feb 2023 Last Revised: 12 Apr 2023	76
5.	Greenwashing under Competition Soraya Fatehi, Anyan Qi, Liqun Wei and Jianxiong Zhang University of Texas at Dallas - Naveen Jindal School of Management, University of Texas at Dallas - Naveen Jindal School of Management, Tianjin University - College of Management and Economics and University of Texas at Dallas - Naveen Jindal School of Management Date Posted: 16 May 2023 Last Revised: 16 May 2023	58
6.	Unlocking Chat Engine Adoption: A Push-Pull-Mooring Framework Mayukh Mukhopadhyay Indian Institute of Management (IIM), Indore Date Posted: 19 May 2023 Last Revised: 19 May 2023	56
7.	Discrete Choice Models with Piecewise Linear Utility: Modeling, Estimation and Pricing Chenxu Ke, Ruxian Wang and Zifeng Zhao Shanghai University of Finance and Economics - College of Business, Johns Hopkins University - Carey Business School and Mendoza College of Business, University of Notre Dame Date Posted: 30 Mar 2023 Last Revised: 05 Apr 2023	49
8.	Strategic Modular Innovation Saleh Zakerinia, Nathan Yang and Vithala R. Rao Cornell University - SC Johnson Graduate School of Business, Cornell University and Cornell University - Samuel Curtis Johnson Graduate School of Management Date Posted: 10 May 2023 Last Revised: 11 May 2023	48
9.	Capacity and Pricing Management with Demand Learning Jian Chen, Zechao Li, Anyan Qi and Yining Wang Tsinghua University - School of Economics and Management, Tsinghua University - Tsinghua University School of Economics and Management, University of Texas at Dallas - Naveen Jindal School of Management and University of Florida - Warrington College of Business Administration Date Posted: 19 Apr 2023 Last Revised: 10 May 2023	45
10.	Beyond the Blame Game: A Critical Analysis of the Complex Relationship between Advertising, Food Consumption, and Evolutionary Psychology Jim Swaffield Athabasca University Date Posted: 22 Mar 2023 Last Revised: 05 Apr 2023	39

All Time Top Papers

As of: 02 Jan 1997 - 30 May 2023

Rank	Paper	Downloads
1.	Factors Affecting Consumer's Online Shopping Buying Behavior Anurag Pandey and Jitesh Parmar Uka Tarsadia University, Students and Independent Date Posted: 03 Jan 2019 Last Revised: 19 Mar 2019	29,874
2.	Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data Daniel McCarthy, Peter Fader and Bruce Hardie Emory University - Department of Marketing, University of Pennsylvania - Marketing Department and London Business School Date Posted: 10 Dec 2015 Last Revised: 11 Oct 2016	28,712
3.	From Marketing Mix to E-Marketing Mix: A Literature Overview and Classification Gandolfo Dominici University of Palermo - d/SEAS Date Posted: 20 Nov 2011 Last Revised: 19 Aug 2014	23,992
4.	A Study of University Students’ Motivation and Its Relationship with Their Academic Performance Hasan Afzal, Imran Ali, Muhammad Aslam Khan and Kashif Hamid Independent, COMSATS Institute of I.T., University of Agriculture, Faisalabad and University of Agriculture, Faisalabad - Institute of Business Management Sciences Date Posted: 06 Feb 2017 Last Revised: 06 Feb 2017	13,909
5.	Customer-Based Corporate Valuation for Publicly Traded Non-Contractual Firms Daniel McCarthy and Peter Fader Emory University - Department of Marketing and University of Pennsylvania - Marketing Department Date Posted: 21 Sep 2017 Last Revised: 13 Mar 2018	12,041
6.	Inferring App Demand from Publicly Available Data Rajiv Garg and Rahul Telang Goizueta Business School, Emory University and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management Date Posted: 09 Sep 2011 Last Revised: 19 Jun 2014	11,414
7.	The Ansoff Matrix: A Legendary Tool, But with Two Logical Problems John Dawes University of South Australia - Ehrenberg-Bass Institute Date Posted: 06 Mar 2018 Last Revised: 26 May 2020	11,304
8.	Digital Market Manipulation Ryan Calo University of Washington - School of Law Date Posted: 16 Aug 2013 Last Revised: 16 Aug 2019	10,327
9.	Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook Dokyun Lee, Kartik Hosanagar and Harikesh Nair Boston University - Questrom School of Business, University of Pennsylvania - Operations & Information Management Department and Stanford University - Graduate School of Business Date Posted: 26 Sep 2013 Last Revised: 07 Mar 2018	9,262
10.	Do Data Characteristics Change According to the Number of Scale Points Used? An Experiment Using 5 Point, 7 Point and 10 Point Scales John Dawes University of South Australia - Ehrenberg-Bass Institute Date Posted: 29 Feb 2012 Last Revised: 28 Jun 2016	7,510